If you are in to internet marketing for a while then you should be having access to lot of PLR articles that you are not using in fear of duplicate content penalty. These are articles that are either sitting on your hard drive or the ones that you have online access to - through membership sites.
You can start using these articles to create mini videos using the Article Video Robot
This will help you to gain more exposure to your website.
Let's say you have a website about Time Management then select those articles that are directly related to time management and also those that are indirectly related and convert them in to videos.
Examples of related topics would be stress management, improving productivity, goal setting, business management so on and so forth.
You see, people who are interested in the above topics may also be interested in knowing how to manage their time effectively. So the number of videos promoting your websites increases 10 folds by not only converting the direct topics but also the indirect topics
Friday, October 9, 2009
Saturday, October 3, 2009
Lazy marketing with videos
If you want to get more traffic to your website or blog then you know you have to give something of value to your prospects. The content can be in text, audio, video or any other types of newly available formats like cashmaps and cheat sheets.
Creating content is a major problem for mom and pop start ups. Usually there is only one person that has to do all the work including content creation. Writing articles can be fun when you do it for the first time but after you have written and submitted 10 articles you realize that what was once a fun activity is now a 'chore' albeit an important one to stay afloat but with a service like Article Video Robot content creation can always be fun you can't have this experience even with a screen recording software.
Its so easy to create a video using AVR all you need to do is upload an article that you've already written click a few buttons to select the voice overs and images and boom a video showing your website address through out the video is ready to go and you can use the submit feature to quickly submit your video to 17 different social networking sites like myspace, yahoo, metcafe, youtube, viddler and others.
You will never put off creating content with Article Video Robot because it works for you rather than you working on it. If you can't even click a few buttons to create a killer video then you need to stop and think if this is what you want to really do. This software service has made me lazy but being idle and worrying about traffic is different from being lazy and knowing that your videos are working for you 24/7.
Creating content is a major problem for mom and pop start ups. Usually there is only one person that has to do all the work including content creation. Writing articles can be fun when you do it for the first time but after you have written and submitted 10 articles you realize that what was once a fun activity is now a 'chore' albeit an important one to stay afloat but with a service like Article Video Robot content creation can always be fun you can't have this experience even with a screen recording software.
Its so easy to create a video using AVR all you need to do is upload an article that you've already written click a few buttons to select the voice overs and images and boom a video showing your website address through out the video is ready to go and you can use the submit feature to quickly submit your video to 17 different social networking sites like myspace, yahoo, metcafe, youtube, viddler and others.
You will never put off creating content with Article Video Robot because it works for you rather than you working on it. If you can't even click a few buttons to create a killer video then you need to stop and think if this is what you want to really do. This software service has made me lazy but being idle and worrying about traffic is different from being lazy and knowing that your videos are working for you 24/7.
Thursday, October 1, 2009
Tips for creating marketing videos
Clear Objective:
Are you creating the video to inform? educate or persuade? you should try to answer this question before you create the video for promoting your website. This will also help you in creating a good outline for your video.
Your opening is the headline:
For a sales letter the usually the first thing that catches the eye is the headline. It helps the reader to decide if that is something he/she wants to know. Similarly in videos your opening needs to grab the attention and tell viewers what this video is about.
Use zoom or smart focus liberally:
Give the viewers some eye relief by using the zoom feature in the video editing program. Especially if its a screen capture video people want to see exactly where you are clicking and what you are typing in the text boxes.
Description for the search engines:
A keyword rich (not stuffed) description will help the search engines to find your videos easily and there is a very good chance of your video getting listed in the first 10 results if its a long tail phrase with low competition.
Record Video first:
By recording the video first you can easily add audio just like giving a commentary on what is happening on the screen. My friend Sean who runs psychotactics.com used to say "Imagine you are a travel guide and you are telling the tourists what they are seeing on the screen" great idea in my opinion.
To the point:
Every frame counts. Make sure you are not talking something unrelated. If its a sales letter they can always skip and read the rest but if its a streaming video they have to wait till you get back on track.
Spice up the video:
Add some life to the video using animation, graphics and background music. Make them feel that they are watching a mini movie even though its an instructional video.
Call to action:
If your purpose of video promotion is brand awareness you don't need a call to action but if you have a direct response offer then lead them to your website by offering something free or at discount. Give them a compelling reason to go to your website.
Are you creating the video to inform? educate or persuade? you should try to answer this question before you create the video for promoting your website. This will also help you in creating a good outline for your video.
Your opening is the headline:
For a sales letter the usually the first thing that catches the eye is the headline. It helps the reader to decide if that is something he/she wants to know. Similarly in videos your opening needs to grab the attention and tell viewers what this video is about.
Use zoom or smart focus liberally:
Give the viewers some eye relief by using the zoom feature in the video editing program. Especially if its a screen capture video people want to see exactly where you are clicking and what you are typing in the text boxes.
Description for the search engines:
A keyword rich (not stuffed) description will help the search engines to find your videos easily and there is a very good chance of your video getting listed in the first 10 results if its a long tail phrase with low competition.
Record Video first:
By recording the video first you can easily add audio just like giving a commentary on what is happening on the screen. My friend Sean who runs psychotactics.com used to say "Imagine you are a travel guide and you are telling the tourists what they are seeing on the screen" great idea in my opinion.
To the point:
Every frame counts. Make sure you are not talking something unrelated. If its a sales letter they can always skip and read the rest but if its a streaming video they have to wait till you get back on track.
Spice up the video:
Add some life to the video using animation, graphics and background music. Make them feel that they are watching a mini movie even though its an instructional video.
Call to action:
If your purpose of video promotion is brand awareness you don't need a call to action but if you have a direct response offer then lead them to your website by offering something free or at discount. Give them a compelling reason to go to your website.
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